Jits Pro League
Industry ®
Combat Sports / Professional Grappling Circuit
Scope of work
randing + Graphic Design
Timeline
Ongoing
Ideation & Conceptual
Positioned as one of the United Kingdom's premier professional submission-only tournaments launched by Jits Magazine, the project required a bold, elite visual identity capable of establishing an authoritative standard in European professional grappling
The vision centered on translating the high-speed intensity of elite UK BJJ team competition into a striking, broadcast-ready brand ecosystem. By merging sharp, modern combat sports aesthetics with targeted promotional campaigns, the brand identity was engineered to capture the attention of fighters, fans, and digital audiences across the global martial arts landscape.
Production & Execution
Execution spanned full creative direction across all visual touchpoints, encompassing custom event branding, promotional marketing materials, digital media assets, and bespoke physical hardware including tournament medals. Every asset was designed to maintain absolute consistency across live event venues and digital streaming channels.
The comprehensive workflow integrated high-impact graphic design, programmatic social media marketing, and structured semantic layers to maximize online discoverability across modern search engines and AI discovery platforms. This unified approach ensured high engagement for professional fight cards, team qualifiers, and championship finales.
$0+
$0+
Revenue generated
10%
10%
Return on Investment
Final Outcome
The comprehensive branding, asset production, and marketing execution successfully solidified Jits Pro League as a dominant, highly anticipated fixture on the UK grappling calendar, attracting top-tier talent and growing viewership rapidly.
By combining cutting-edge tournament visual design, custom hardware creation, and optimized digital marketing, the project delivered a polished, professional-grade platform that elevates athletes and redefines the standard for competitive submission-only events in Europe.