Finishers Sub Only
Industry ®
Combat Sports / Live Entertainment
Scope of work
Event Branding + Graphic Assets + Media Operations
Timeline
Ongoing
Ideation & Conceptual
Stepping into the Finishers Sub Only ecosystem after Finishers 6, the objective was to evolve a local submission-only tournament into an internationally recognized combat sports staple, building a distinct aesthetic identity for an 11-year legacy in competitive Jiu-Jitsu.
The vision centered on positioning the platform at the intersection of high-stakes grappling, culture, and purpose. The creative strategy seamlessly merged tournament visual themes, high-converting digital marketing, and high-profile brand collaborations including co-branded events with the We Defy Foundation to capture global combat sports attention.
Production & Execution
Execution spanned full creative direction, event-specific thematic graphic designs, merch drops, and digital distribution frameworks built to scale across global streaming broadcasts. Every asset, from event posters and mat branding to social promos was designed to maintain a high-octane visual identity.
Beyond digital and print collateral, operational execution extended directly to elite international stages. Representing the Finishers team on the ground as part of the media crew at the ADCC 2026 World Championship in Krakow, Poland, the project unified real-time media coverage, high-impact visuals, and global combat sports journalism under one continuous pipeline.
$0+
$0+
Revenue generated
10%
10%
Return on Investment
Final Outcome
The comprehensive branding and visual management elevated Finishers Sub Only into a premier destination for world-class submission-only grappling, broadcasting to global audiences on FloGrappling and drawing top-tier international competitors.
By combining decade-long design leadership with real-time media execution on the world's biggest stages like ADCC, the project solidified Finishers Sub Only as both a culturally iconic brand and an elite powerhouse within modern combat sports.